AH. 2025!

Kenda Boone

Director of Social Media Storytelling

OUR 2025 RESOLUTIONS

Kenda

Boone

Jaleelah

Harris

Loan

Nguyen

Abby

Giuseppe

My New Year’s resolution is to
try new hobbies and work with
my hands more. First up: I’m
working on a miniature book
nook build for my
bookshelves!

This year, I want to read 25
books and try to eat less meat!
I’m striving to have at least
two meatless meals a day.

In 2025, I’m trying to drink
more water and reduce my
screen time by reading,
drawing, and crafting more. I’d
also love to learn how to sew
this year!

My 2025 resolution is to build
my personal community.
Challenging myself to get out
of my house more by trying
new activities, getting
involved locally and being
more vulnerable.

The 2025 Social Media Summit will be in-
person on March 5 in Cabell Library. More
details to come. We can’t wait to see you there!

SAVE THE DATE!

CONTENT TIPS & TRENDS

with Loan & Jaleelah

The new year is here,
and our resolution is
to collaborate more
closely with you. But
we need your help to
make it happen!

In the coming weeks, we’ll
reach out to key partners to
explore how we can amplify
your content while achieving
our shared goals of driving
applications and showcasing
VCU campus life.

Not on our list?

No problem!

• Focus on key initiatives. What’s your
  department prioritizing this year?
• Think bigger audience. Does your content
  resonate with the broader VCU community?
  • Example: A recap of a coffee social for
    English majors might not fit, but a “day in
    the life” video of an English major could
    shine by highlighting student life, courses
    and campus.
• Stay on-brand. Are you using approved fonts,
  colors and ADA-compliant designs?

• • You can still submit content for promotion. As you
    consider collaboration opportunities, keep these
    tips in mind:

Let’s brainstorm together.

• • We’re gearing up for these 2025 campaigns
    and would love your ideas for students,
    faculty, staff or organizations to feature:

• Black History Month (February)
• VCU Love Stories (Valentine‘s Day -
  couples who met at VCU)
• Women’s HERstory Month (March)
• AAPI Heritage Month (May)
• Latine Heritage Month (Sept. 15 - Oct. 15)
• LGBTQIA+ History Month (October)
• Indigenous Peoples Heritage Month
  (November)

Thank you for making 2024 an
amazing year for VCU. Let’s make
2025 even better together!

Need some extra design
help? Sign up below to
schedule office hours
with me or email
identity@vcu.edu for
branding questions!

LET’S TALK

DESIGN

with Abby

Although the deadline for brand compliance
has come and gone, it’s never too late to make
sure your designs are up to date with VCU’s
brand guidelines in the new year!

• Understand “Who We Are” to ensure your
  messaging aligns with VCU’s identity
• Use the Canva social media templates if you
  need a jumping off point
• Use the new PowerPoint templates for all
  presentations
• Use the correct branding for all;
  • Social media designs
  • Typography
  • Colors
  • Photos
  • Logos - & remember to only use the
    simple seal for social graphics!

Official

brand site

Request

photo

access

Model

release

form

Social

brand site

Download

Adobe

at VCU

Monitoring

and crisis

comms

Social

Media

Guidelines

Social

Acceptable

Use Policy

WE WANT TO
SHARE YOUR
WORK!

If you have work you’re proud of, share it
with us so we can feature it in next month’s
newsletter!

Have questions? You can always reach out
to us at socialmedia@vcu.edu!

If you are receiving a security popup when looking
at the form, press “Continue” in the bottom left-
hand corner or click HERE to open the survey.

FAQs & REMINDERS

Can my student intern be an admin for our accounts?

No, your student intern should not be an admin, aka a
manager of your social media accounts. However, they
may help you create and post content. Only full-time
employees should be registered admins. Update admins
here.

How do I make sure my social media posts are
accessible?

Take the VCU social media accessibility training via
Talent@VCU to learn tips for each platform.

What are the first things I should do when a social
media admin leaves or changes?

Change the passwords to your accounts and put in a ticket
to Jira to update admin contacts for your social media
channels.

When are the social media admin meetings?

Monthly social admin meetings take place every 3rd
Tuesday of the month at noon via Zoom! The next meeting
will take place on Tuesday, January 21 from noon to 1 p.m.

Missed a monthly newsletter?

Check out our social admin Google Drive here or our monthly
newsletters here.

Reach out to us for questions, concerns or
recommendations:

Fill out our feedback form today!

Information Security Update

The VCU Information Security Officer wants to inform
everyone that “there is an increased risk of cyber threats
due to an increased sophistication associated with social
engineering tactics and a general recent increase in cyber
threat activities. Be extra diligent with emails/messages
with links, even if these emails appear to be from someone
you know. You can hover your mouse/cursor over a link to
see its true destination, or tap and hold a link on a phone or
tablet to see its true destination. Also, any phone calls,
emails, or text messages claiming to be from IT must be
carefully examined. VCU IT Support will never call, text, or
email you to offer remote access support. When in doubt,
contact infosec@vcu.edu for validation.”

Join us on socials!

Official VCU Social Media:

President Rao’s Social Media:

Do you have photos of Dr. Rao and/or student/faculty life
around VCU? Tag us on Instagram @VCU or
@VCUPresident or email socialmedia@vcu.edu for a
chance to have your content reposted!